Retail Trade Area

Dayton Community Development Corporation has recently completed a Trade Area and Marketing study conducted by DDS Marketing, Derrigo Demographic Studies. The study provides a great understanding of Dayton’s retail trade area that proves to housing developers, retail developers, and commercial businesses on why they need to locate in Dayton.

The study consists of:
  • Aerial Illustrations via census tract
  • Proposed General Plan Map
  • Residential Activity
  • Retail Competition
  • Trade Area Analysis
  • Trade Area Boundaries

View the Trade Area Study for the City of Dayton from January 2019 (PDF)

Retail Trade Area

The Community Retail Trade Area for Dayton has been determined to be approximately 86,918 persons and Dayton Primary Trade area of 42,908. The community trade area boundaries are based upon a 5 to 20 minute drive time whereas the Dayton Primary Trade area is based upon a 5 to 12 minute drive time. The exterior boundaries of the trade area were determined by personally driving the area road systems, cataloging area retailers and restaurants, interviews with community and governmental leadership and interviews with retailers in Dayton and surrounding communities outside of Liberty County.

Demographic Profiling of the Retail Trade Area

The DDS demographic profiles for Dayton, Texas shows that 8,000 live within the city limits and its Retail Trade Area and determined that approximately 86,918 residents live within the trade area.

2017 Retail Trade Area and Community Demographic Snapshot

  • Average Person per Household within Retail Trade Area - 3.2
  • Population Retail Trade Area - 81,942 in 2017and 90,118 by 2019

Race Classification

  • Black or African American - 10.60%
  • Hispanic Origin - 18.90%
  • Other - 3.80%
  • White - 66.70%

Other Demographics

  • Anticipate an additional 3,750 homes to by build in Trade Area by 2022
  • Households - 6,800
  • Median Age - 34.25
  • Median House Value - $129,254
  • Projected Household Growth - 6.72% (2011-2016)


  • Average Household Income - $69,218
  • Median Household Income - $57,590